Brand
ProjectAir Max Muse

Nike Air Max Muse 2025
Associated creatives
Tags
Description
Photographed by Benjamin Lennox for Nike's Air Max Muse project, this commercial image presents a model crouching low on a pale illuminated studio floor against a pure black backdrop. She wears an oversized black zip jacket featuring white contrast stitching, matching wide-leg black cargo trousers detailed with a white Nike swoosh, and a fitted white top. Sculptural metallic silver sneakers with futuristic pods anchor the look. The lighting utilizes directional key lights that sculpt the subject's form while casting subtle highlights across the chrome footwear.
Style
Horizontal, Commercial, Moody, Futuristic
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (60%)
Silver (metallic) (20%)
Pure White (20%)
Background
Black Seamless
Context
Advertising Campaign