Nike: AFCON
Brand
Date
Dec 2025
Description
Nike's AFCON campaign captures the intersection of elite athletics and community spirit. The project balances documentary-style match footage with cinematic portraits, grounding the brand's sportswear in a vibrant, lived-in reality. Produced by DIVISION UK, the film integrates live-action technique with high-energy editing. Post-production work from Cabin Edit and Tmls enhances the rich colour palette, accentuating the lifestyle and performance elements of the collection across both sports and urban environments.
Style
Lifestyle, Horizontal, Cinematic
Industries
Color
Navy
Forest Green
Pure White
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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