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Brand
Nike
ProjectAFCON

Nike AFCON 2025

Associated creatives

Cabin Edit
Cabin EditPost Production / VFX
DIVISION UK
DIVISION UKProduction
Tmls
TmlsPost Production / VFX

Tags

black man in sports jersey and suit jacketblack mansports jerseysuit jacketfootball matchgroup of people watching footballgroup of people

Description

This dynamic sports and lifestyle campaign video for Nike's AFCON project captures energetic football scenes and community engagement. The sequence features Black men and women in sports jerseys and casual attire, gathered around a grassy sports field and urban setting. The video blends documentary-style match footage with cinematic portraits, vibrant crowd reactions, and striking product styling. Post-production touches enhance the rich colour palette, while quick cuts maintain high energy throughout.