Nike ACG 2026

About

This video project for Nike ACG, titled Lost Planet, opens with a striking view of planet Earth floating in deep space against a pitch-black background. Subtitles scroll across the screen, meditating on the contrast between sedentary indoor life and intense outdoor exertion. Quick cuts transition to close-up shots of an individual wearing outdoor gear and sunglasses, accompanied by dialogue and ambient sound design. The visual tone shifts between cosmic imagery and documentary-style action sequences. Production was handled by magna studios, with post-production by Selected Works and Rare Medium TV, and sound design by Mr. Pape and Field Day.