NHS: Beat COVID NE
Brand
Date
Feb 2025
Description
The NHS project Beat COVID NE is a public awareness campaign capturing the diverse faces of essential workers within the community. Through a series of direct-to-camera portraits, the work highlights individuals ranging from teachers and police officers to bus drivers and healthcare staff. The execution relies on a stark monochrome aesthetic, utilizing low-key lighting and high-contrast grading to create a solemn, documentary-style focus. The project frames its subjects against a black background, isolating each figure to emphasize their individual contributions during the pandemic.
Style
Documentary, Vertical, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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