NHS
Beat COVID NE
Brand
ProjectBeat COVID NE
Date
Feb 2025
Description
The 'Beat COVID NE' project for the NHS is a public awareness campaign capturing the faces of community members and frontline workers across the North East. The project features a series of direct-to-camera portraits, documenting individuals ranging from bus drivers and teachers to police and medical staff. The film utilizes a monochrome, cinematic aesthetic. Through the use of low-key lighting and a stark black background, the work creates a high-contrast visual focus on each subject. The series stands as a documentary-style record of solidarity, delivered in a vertical format suited for digital platforms.
Style
Documentary, Vertical, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Public Awareness
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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