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NHS

Leicester, Leicestershire and Rutland
Brand
NHS
ProjectLeicester, Leicestershire and Rutland
Date

Feb 2025

Description

The NHS Leicester, Leicestershire and Rutland public awareness campaign delivers a direct, informative message aimed at local health engagement. Directed by the team at AdSmart from Sky, the project utilises a live-action, documentary-style approach to communicate essential service information. The production relies on clean studio lighting to maintain a neutral, accessible aesthetic throughout the video. Featuring on-camera talent across multiple age groups, the creative direction leans into a straightforward, personal connection. The final deliverables include clear, consistent branding and a prominent web address, structured to ensure the primary public health communication remains the central focus of the frame.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Public Awareness

Color
Royal Blue
Background

White Seamless

Context

Social Media / Short Form Video

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