NHS: Leicester, Leicestershire and Rutland
Feb 2025
This public awareness campaign for the NHS, serving the Leicester, Leicestershire and Rutland region, focuses on informative outreach through direct, live-action storytelling. The production features a series of portraits captured in a controlled studio environment, relying on natural light to maintain a clean and approachable visual aesthetic. The project features an elderly subject delivering a message directly to camera, with later sequences introducing additional talent to frame the healthcare information. With agency support from AdSmart from Sky, the creative prioritizes clarity and accessibility to communicate critical health information to local communities.
Documentary, Horizontal, Warm, Clean
Natural light
White Seamless
Social Media / Short Form Video