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Brand
NHS
ProjectBeat COVID NE

NHS Beat COVID NE 2025

Associated creatives

AdSmart from Sky
AdSmart from SkyAgency / Creative

Tags

man in bus driver uniformbus driver uniformmanbus drivernhs public awareness campaign

Description

This monochrome video project titled Beat COVID NE for the NHS features a series of direct-to-camera portraits of various community members and key workers, including bus drivers, teachers, police officers, and medical personnel. Each individual is illuminated in low-key lighting against a stark black background, accompanied by text naming them and their roles or conditions. The solemn, respectful tone and high-contrast black and white grading emphasize solidarity and gratitude during the pandemic.