Logo

NHS: Northeast & Cumbria

Brand
Date

Feb 2025

Description

This public health awareness video, produced by AdSmart from Sky for the NHS Northeast and Cumbria, utilizes a clear, graphic-led visual approach to inform the public on medical resource accessibility. The motion graphics guide viewers through service options ranging from pharmacy support and GP access to urgent treatment for non-life-threatening injuries. The project leans into bold typography and color-coded motion graphics to navigate complex service information. These directional elements move across the frame against a seasonal background to maintain viewer engagement and readability.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Motion Graphics

Background

Typographic

Context

Brand Film / Corporate Video

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