NHS
Northeast & Cumbria
Brand
ProjectNortheast & Cumbria
Date
Feb 2025
Description
This public health campaign for NHS Northeast & Cumbria utilizes motion graphics to streamline guidance on regional medical services. Developed by AdSmart from Sky, the video focuses on clear navigation for non-life-threatening care, including pharmacy access, GP support, and urgent treatment centers. The execution relies on a graphic-led aesthetic, featuring dynamic typography and color-coded directional symbols. These visual elements communicate essential health information against a winter-themed backdrop, prioritizing accessibility and clarity for public information distribution.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Motion Graphics
Industries
Public Awareness
Background
Typographic
Context
Brand Film / Corporate Video
Associated creatives
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