Massimo Dutti: New York City at Street Level - Octo ...

Oct 2026

Massimo Dutti’s 'New York City at Street Level' is a fashion editorial series capturing the label’s latest collection against the backdrop of the city’s historic architecture. Shot by photographer Ed Martin, the images alternate between warm-toned, clean cityscapes and gritty, high-contrast monochrome frames that utilize analogue film techniques to emphasize texture and motion. Featuring model Vivienne Rohner, the project lean into natural light to highlight the structured lines of double-breasted trench coats and draped tailoring. The editorial work, styled by Vito Castelo, balances the composure of urban portraiture with the candid energy of street-level movement, complemented by grooming from hair stylist Erol Karadağ and makeup artist Jezz Hill.

Editorial, Vertical

Natural light

Street

Advertising Campaign, Editorial