Golden Goose
Super-Star Ad Campaign
Feb 2025
The Golden Goose Super-Star campaign masterfully blends the grit of urban skate culture with the timeless, polished elegance of high-end fashion. Under the creative direction of photographer and director Maik Schuster, the campaign leans into a visual narrative that juxtaposes industrial textures—such as perforated metal fencing, concrete plazas, and stark architectural geometry—with the elevated, worn-in aesthetic of the brand's iconic footwear. By casting a diverse roster of talent, including the legendary Jane Fonda alongside athletes like Keegan Palmer and Alessandro Ossola, the project creates a sophisticated bridge between generations and subcultures. Whether through the clean, cinematic precision of a studio strobe setup or the spontaneous, golden-hour clarity of natural light, the campaign highlights the Super-Star sneaker as a versatile icon. Editorial imagery captures the fluid motion of skateboarding and the quiet, poised portraits of Fonda, emphasizing a lifestyle that values authenticity over perfection. The use of live-action techniques adds a layer of kinetic energy, ensuring that the distressed leather and signature glitter star appliques feel both grounded and aspirational. This cohesive visual strategy successfully redefines the brand’s luxury sportswear identity, transforming the familiar cityscape into a dynamic backdrop for a campaign that feels both classically editorial and deeply rooted in contemporary street style.
Commercial, Lifestyle
Natural light
