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·Golden Goose
·2025
·Super-Star Ad Campaign

Black and glitter sneaker placed against a perforated metal barrier at dusk

Young man crouching on a metal railing outdoors with a skateboard, wearing casual streetwear against a building facade.

Young man skateboarding outdoors on a paved surface wearing loose shorts and sneakers, with tall grey buildings in the background.

Young man with curly brown hair wearing a dark grey sweatshirt and light wash distressed denim jeans outdoors

Man wearing a black track jacket with red and white stripes and a prosthetic leg posing against an architectural building exterior.

Two models posing outdoors against a metal security fence and concrete structure for Golden Goose campaign

Jane Fonda seated in a director chair wearing dark sunglasses and a black blazer against a white seamless background.

A pair of distressed white sneakers resting on a black director's chair against a neutral studio backdrop with soft light.

Jane Fonda standing in a studio wearing a black blazer and trousers for the Golden Goose campaign photographed by Maik Schuster

A pair of glitter sneakers resting on a brown tufted leather sofa under warm ambient lighting.

Man wearing sunglasses and athletic wear sitting atop a concrete structure against a blue sky

Golden Goose sneakers rest on stone stairs as a person's shadow holding a racket is cast on a tiled wall behind them.

White leather sneakers with red star resting on a black skateboard propped against an urban metal fence.

Man wearing dark athletic track jacket and shorts bouncing tennis ball on paddle against stone wall background

Jane Fonda seated in a director chair wearing a black suit and sneakers in a professional photo studio setting

Jane Fonda seated on a tan leather couch wearing a white suit, black leather jacket, and patterned sneakers

Golden Goose Super-Star Ad Campaign 2025

About

The Golden Goose Super-Star campaign masterfully blends the grit of urban skate culture with the timeless, polished elegance of high-end fashion. Under the creative direction of photographer and director Maik Schuster, the campaign leans into a visual narrative that juxtaposes industrial textures—such as perforated metal fencing, concrete plazas, and stark architectural geometry—with the elevated, worn-in aesthetic of the brand's iconic footwear. By casting a diverse roster of talent, including the legendary Jane Fonda alongside athletes like Keegan Palmer and Alessandro Ossola, the project creates a sophisticated bridge between generations and subcultures. Whether through the clean, cinematic precision of a studio strobe setup or the spontaneous, golden-hour clarity of natural light, the campaign highlights the Super-Star sneaker as a versatile icon. Editorial imagery captures the fluid motion of skateboarding and the quiet, poised portraits of Fonda, emphasizing a lifestyle that values authenticity over perfection. The use of live-action techniques adds a layer of kinetic energy, ensuring that the distressed leather and signature glitter star appliques feel both grounded and aspirational. This cohesive visual strategy successfully redefines the brand’s luxury sportswear identity, transforming the familiar cityscape into a dynamic backdrop for a campaign that feels both classically editorial and deeply rooted in contemporary street style.