New Name

Apr 2021

This brand identity project for New Name centers on a cohesive suite of print collateral, characterized by structured typography and precise layout design. Developed by A Practice for Everyday Life, the project utilizes a minimalist approach, pairing crisp white stationery with textured accent cards in blue, yellow, and olive-gold. The visual execution relies on clean typographic hierarchies and vertical dividing lines to create a sense of order. The production highlights include foil-pressed text and subtle debossing, showcasing the tactile qualities of the paper stock. The work maintains a consistent aesthetic across the stationery set, emphasizing modern graphic branding principles.

Horizontal, Commercial, Clean, Minimalist

Typography

White Seamless

Website / Web