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BrandNew Name
ProjectBrand Identity
Branding materials including printed paper sheets and business cards with red typography on white and coloured backgrounds

New Name Brand Identity 2021

Associated creatives

A Practice for Everyday Life
A Practice for Everyday LifeGraphic Design

Tags

brand identity print collateralprint collateralbrand identityprinted paper sheetspaper sheetsbusiness cardscoloured cardstypography layout

Description

This brand identity project for New Name features a collection of clean print collateral arranged on a neutral surface. Prominent white paper sheets display structured red typography with vertical dividing lines and text elements. Smaller accent cards in yellow and blue feature folded panels with debossed or printed messaging. The composition employs bright, natural lighting and minimalist art direction to highlight the paper textures and typographic hierarchy.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Color

Pure White (70%)
Mustard (10%)
Sky Blue (10%)

Background

Grey Seamless

Context

Website / Web