BrandNew Name
ProjectBrand Identity
New Name Brand Identity 2021
Associated creatives
Tags
Description
This graphic design project showcases brand identity collateral for New Name, created by A Practice for Everyday Life. The flat lay composition features crisp white stationery sheets alongside a dark green textured business card. Delicate red typography and fine lines accent the white paper, while bold blue foil-pressed text and lines adorn the green card. The clean layout emphasizes minimalist typography and tactile paper textures under bright, even lighting.
Style
Artistic, Vertical, Clean, Minimalist
Techniques
Typography, Emboss & Deboss
Color
Jet Black (50%)
Cobalt (50%)
Background
White Seamless
Context
Advertising Campaign