Net-A-Porter

Apr 2025

Net-A-Porter’s SS’25 fashion editorial campaign leans into a sun-drenched, transportive aesthetic. Captured by photographer Quentin De Briey, the imagery shifts between quiet, candid vignettes set against coastal boulders and textured architectural backdrops, emphasizing a sense of relaxed movement and timeless scale. Stylist Helen Broadfoot centers the collection on versatile layers, pairing structured pieces like cut-out dresses and wide-cut trousers with woven accessories. The production utilizes natural light and an analogue film technique to achieve a grainy, desaturated color palette that highlights the tactile quality of the textiles and the rugged landscape environments. Creative production for the campaign was supported by hair stylist Paolo Soffiatti and makeup artist Rebecca Wordingham. Models Limamu Mbaye and Nyajuok Kueth feature throughout the series, which channels an authentic editorial sensibility through its focus on clean lines and environmental composition.

Editorial, Vertical

Analogue / film, Natural light

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