Net-A-Porter: SOCIAL READY-TO-WEAR

Brand

Net-A-Porter

Date

Oct 2024

Description

Net-A-Porter’s SOCIAL READY-TO-WEAR campaign captures a refined approach to modern fashion editorial. Featuring model Bebe Parnell, the project highlights structured tailoring and high-contrast styling against a mix of industrial textures and minimalist studio backdrops. The imagery relies on natural light to emphasize the rich textures of leather, faux fur, and fringe. Photographer Mitchell O'Neil leads the visual direction, working alongside fashion stylist Kristen Neillie to curate a clean, sophisticated aesthetic. The production benefits from precise hair styling by Claire Grech and makeup artistry by Mel Arter, utilizing both analogue film techniques and high-key digital studio settings to achieve an atmospheric, vertical-format editorial mood.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Jet Black

Context

Lookbook