Net-A-Porter's High Summer 2025 campaign leans into a coastal, road-trip aesthetic, capturing a series of vignettes that transition from sunlit residential streets to open highway travel. The visual language relies on natural light and atmospheric color grading to frame the seasonal collection.
Produced with post-production and VFX from Wild Island Films, the commercial utilizes live-action techniques and analogue film aesthetics. The edit follows a central subject in various outdoor environments, featuring rhythmic tracking shots and close-up focus on textures, including a patterned lace top and beaded accessories.
