Net-A-Porter: GUCCI FW24 X NET-A-PORTER

Sep 2024

Net-A-Porter showcases the Gucci FW24 collection in this series of editorial and commercial imagery. Centered on the brand's seasonal tailoring and accessory line, the project features a range of portraits and product stills that highlight material textures, from embossed leather and bamboo accents to structured wool ensembles. Captured by photographer Oda Eide, the visuals incorporate hard light and flash techniques to emphasize the crisp lines and glossy finishes of the collection. The campaign was led by art director Charlotte Rayner and stylist Sabina Khan, with on-camera talent provided by Elizabeth Osa. Supporting production credits include hair styling by Lauraine Bailey, makeup by Erin Green, and manicures by Sabrina Gayle.

Editorial, Vertical, Warm, Clean