Net-A-Porter

Mar 2026

For this latest Etro Designer Showcase, Net-A-Porter leans into an elevated sense of bohemian luxury, framing the brand's iconic paisley heritage through a refined contemporary lens. The editorial campaign captures model Fran Summers in a series of intimate compositions that balance intricate textile detail with a quiet, grounded atmosphere. Photographer Joséphine Løchen expertly utilizes natural light to soften the transition between the vibrant, multi-colored prints and the minimalist interiors, ensuring the intricate scroll and floral motifs remain the focal point. By placing the subject against ornate stone sculptures and rustic wooden surfaces, the narrative suggests a dialogue between heritage craft and modern minimalism. The visual strategy feels deliberate and composed, with makeup artist Athena Paginton and hair stylist Yoko Setoyama opting for a clean, understated aesthetic that prevents the heavy patterning from overpowering the portraiture. This lifestyle-oriented approach highlights the versatility of the collection, moving fluidly from structured silk sets to relaxed loungewear silhouettes. Every frame emphasizes tactile quality, from the ruffled hemlines cascading against neutral backdrops to the high-angle shots captured on traditional textiles. Through this thoughtful execution, the project successfully elevates classic design tropes into a fresh, current visual language that speaks to both the traditional Etro enthusiast and the modern luxury shopper seeking a sophisticated, artful edge.

Lifestyle, Editorial, Vertical

Natural light