Net-A-Porter showcases the Alexander McQueen SS25 collection in this editorial series, focusing on the architectural silhouettes and sharp tailoring inherent to the season. The photography by Frida My utilizes natural light and low-key lighting to emphasize the structural lines of the garments, ranging from structured minidresses to tailored leather blazers.
Art direction by Charlotte Rayner places model Stef Bonomo in diverse environments, from stark, overcast outdoor settings to moody, nocturnal backdrops. The editorial aesthetic relies on desaturated tones and a clean composition to highlight the design details, such as peplum waistlines, buckle hardware, and geometric panels.
