Net-A-Porter

Mar 2025

Net-A-Porter showcases the Alexander McQueen SS25 collection in a series of fashion editorials that emphasize the sculptural silhouettes and sharp tailoring inherent to the brand. Captured with art direction by Charlotte Rayner and photography by Frida My, the imagery leans into a moody, cinematic atmosphere. The series features model Stef Bonomo, with styling by Annie Hertikova. The visual execution utilizes natural light and low-key chiaroscuro techniques to highlight the structural lines of the garments, ranging from architectural dresses to sharply tailored leather sets. With grooming by hair stylist Pål Berdahl and makeup artist Erin Green, the editorial maintains a clean and raw aesthetic.

Editorial, Vertical

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