Nelson Made
FW25
Brand
ProjectFW25
Date
Jan 2025
Description
Nelson Made captures its FW25 collection through a series of editorial and commercial studio portraits that emphasize clean lines and structured silhouettes. The campaign features a minimalist art direction, utilising natural light and expansive white backgrounds to draw focus to the textures of leather, mesh, and knit apparel. Creative direction is led by Felicity Brand and Jamie Nelson, with styling by Emma Kalfus and make-up by Aimie Fiebig. The photography, executed by Tim Ashton, maintains a consistent vertical composition that highlights the footwear and apparel's modern profiles throughout the lookbook.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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