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Bondi Sands: Summer Never Ends

Date

Jan 2026

Description

The Summer Never Ends campaign for Bondi Sands leans into a sun-drenched aesthetic, capturing a series of coastal lifestyle moments that define the brand's visual identity. Through a blend of commercial portraiture and editorial photography, the project utilizes natural light to highlight warm tones and a relaxed, aspirational atmosphere. Produced by Belinda Blooman and shot by photographer Nicole Bentley, the work features a variety of settings from boat decks to poolside environments. The imagery is anchored by fashion styling from Emma Kalfus and hair styling by Daren Borthwick, while Kellie Stratton provides hair and makeup artistry to maintain a clean, polished finish across all portraits.

Style

Vertical, Warm, Commercial

Techniques

Natural light

Industries
Context

Advertising Campaign

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