NBA: Who will Capture the NBA Cup
Brand
Date
Oct 2025
Description
The NBA’s campaign, Who Will Capture the NBA Cup, highlights the intensity of the tournament through a series of high-energy cinematic sequences. Centered on the pursuit of the trophy, the project brings together professional sports branding with a focus on athlete-driven narratives, featuring Anthony Edwards. Produced by SKUNK with agency and creative support from Translation, the film utilizes slow motion and live-action techniques to emphasize competitive movement. Post-production and sound design were handled by The Den Editorial, Storefront Music, Barking Owl, Rare Medium, and NOISE to build the commercial's momentum.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Crimson
Context
TVC / TV Commercial
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