NBA: League Pass :15
Brand
Date
Dec 2025
Description
This 15-second spot for NBA League Pass highlights the mobile-first viewing experience of the sports service. Developed by VML US, the project focuses on the intersection of personal viewership and live-action arena gameplay. The commercial follows a fan navigating highlights on his smartphone from a dimly lit living room. The visual execution leans into cinematic composition, utilizing a mix of moody teal lighting and warm interior tones to create a clean aesthetic. Sound design by MAS-Music and Strategy rounds out the technical production.
Style
Horizontal, Cinematic, Clean
Industries
Color
Espresso
Charcoal
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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