NBA
Start to Finish
Brand
ProjectStart to Finish
Date
Jun 2026
Description
The NBA's 'Start to Finish' video campaign captures the rigors of athletic training, documenting the transition from individual gym drills to the intensity of team play. The piece focuses on the preparation and basketball culture inherent to the sport, utilizing a cinematic approach to frame the athlete experience. Produced with a gritty, energetic aesthetic, the film relies on natural light and golden hour sequences to contrast intimate close-up portraits with wide, dynamic gym sessions. This production, featuring contributions from William McVay, captures the discipline behind the game.
Style
Horizontal, Cinematic, Gritty, Golden Hour
Techniques
Natural light
Industries
Basketball
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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