NBA: Treasure Trove
Brand
Date
Apr 2025
Description
The NBA's 'Treasure Trove' campaign draws on an aesthetic of nostalgia and classic sport heritage. Developed by Translation and produced by SOFTSPOT, the work captures a quiet, character-driven moment set within a space filled with basketball memorabilia. Utilizing a cinematic approach with Super 8 and 16mm film techniques, the piece leans into a warm, saturated color palette of browns and reds to evoke a sense of history. The live-action execution focuses on the intimate details of a home viewing experience, highlighting the cultural legacy of the game through archival VHS tapes and sports ephemera.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Super 8 / 16mm
Industries
Color
Chocolate
Burgundy
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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