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NBA: Tip Off

Brand
NBA
Date

Sep 2017

Description

NBA presents Tip Off, a promotional campaign capturing the high-stakes energy of professional basketball. The spot bridges the gap between intense court action and the rigorous preparation of its athletes, featuring training sequences alongside the atmosphere of sold-out arenas. Utilizing live-action technique and dramatic slow motion, the production emphasizes the physicality of the sport. Cinematic lighting sets the tone, while graphic typography serves as a recurring visual device to punctuate the fast-paced editing. The campaign was developed in collaboration with agency Translation, with post-production and VFX handled by Significant Others and editorial support from Final Cut London.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries
Basketball
Background

Sports Venue

Context

TVC / TV Commercial

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