NBA: The Heist
Brand
Date
Feb 2024
Description
NBA’s The Heist project unfolds as a cinematic commercial, leaning into a high-stakes narrative set within the confines of a richly detailed casino. The piece prioritizes dramatic storytelling, utilizing moody lighting and tight framing to establish a sense of suspense across the sequence. Developed by the team at Translation, the production favors a low-key, chiaroscuro aesthetic that highlights the intensity of the characters and the environment. Through the use of live-action technique, the film balances intimate close-ups with the atmospheric glow of neon signages to ground the viewer in the interior setting.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Background
Bar
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.