NBA: "NBA Tip-off"

Jan 2023

The NBA Tip-off campaign celebrates the return of the season through a dynamic series of sequences that bridge individual fandom with broader cultural touchpoints. Produced by PRETTYBIRD UK with creative direction from Translation, the project captures the anticipation surrounding basketball through an energetic lens. Starting in the intimate setting of a fan's bedroom, the film transitions to expansive shots of urban street murals and local commerce to visualize the reach of the sport. The work employs a cinematic live-action technique and a vibrant color palette to maintain high-tempo engagement, highlighting the community aspect of the game. Post-production and VFX were managed by JANE.

Horizontal, Action, Cinematic, Clean

Bedroom

Advertising Campaign, TVC / TV Commercial