NBA
NBA Lane - Playoffs
Brand
ProjectNBA Lane - Playoffs
Date
Mar 2023
Description
This promotional film for the NBA Lane Playoffs captures the high-energy culture surrounding the tournament. Featuring diverse players and fan interactions within iconic arenas and street settings, the project leans into a fast-paced aesthetic. Produced with cinematic lighting and a live-action technique, the film highlights the atmosphere leading up to the championship games. The creative execution for the campaign was handled by the team at Translation, with editorial and production support provided by The Den Editorial.
Style
Horizontal, Action, Cinematic
Industries
Football (American)
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.