NBA: Jingle Hoops
Brand
Date
Jan 2024
Description
The NBA's Jingle Hoops campaign captures a series of professional athletes on an indoor court, transforming the familiar sounds of basketball into a synchronized musical performance. Featuring rhythmic shots captured in a live-action technique, the commercial highlights the intersection of sports and sound design. Goodby Silverstein & Partners led the creative direction for the spot, which utilizes a commercial horizontal format. The production, supported by sound design from Barking Owl, centres the precision of professional players within a high-visibility stadium setting.
Style
Horizontal, Commercial, Golden Hour
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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