NBA: FINALS

Brand

Date

Nov 2025

Description

The NBA Finals campaign leans into the collective anticipation of championship basketball, oscillating between intimate domestic viewing and the high-energy atmosphere of iconic court moments. Directed by Iconoclast, the project bridges the gap between home-based fan experiences and historic professional play. The execution utilizes a clean, cinematic live-action technique to transition between warm, indoor living spaces and bright, sunlit outdoor celebrations. The edit incorporates archival game footage, including appearances by Michael Jordan, to underscore the gravity of the series. Translation spearheaded the creative development, with post-production support from Rare Medium and NOISE. Sound design by Barking Owl provides a rhythmic backdrop to the sequence, which moves from slow motion captures to fast-paced game action.

Style

Horizontal, Cinematic, Clean

Techniques

Slow motion

Industries

Football (American)

Context

TVC / TV Commercial