NBA: Clippers - On Air
Brand
Date
Jun 2023
Description
The NBA project 'Clippers - On Air' presents a dynamic promotional look at the intersection of urban lifestyle and professional basketball. The work moves through a high-contrast monochrome sequence that bridges gritty street-level footage with the intensity of arena gameplay. The piece employs cinematic, live-action techniques to build a visual rhythm between quiet atmospheric landscapes and high-energy athletic performance. Through rapid, sharp cuts, the project captures the scale of the city alongside the focused mechanics of the sport.
Style
Horizontal, Action, Cinematic, Desaturated
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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