National Zakat Foundation

Jan 2025

This commercial for the National Zakat Foundation, produced in January 2022 via AdSmart from Sky, documents the daily rhythms of Muslim families across the UK. By focusing on domestic tasks and intergenerational interactions, the film channels an observational documentary approach to highlight themes of community and household security. The execution relies on a clean, consistent aesthetic. Through the use of natural light and an analogue film technique, the spot captures moments of quiet activity—from late-night study sessions to afternoon walks in the park—to illustrate the impact of Zakat within the non-profit sector.

Documentary, Horizontal, Warm, Clean

Analogue / film, Natural light

Charitable Organisations

Brand Film / Corporate Video