National Zakat Foundation: Jan 2022
Date
Jan 2025
Description
This documentary-style commercial for the National Zakat Foundation captures the everyday rhythm of life for families across the UK. Produced with AdSmart from Sky, the film focuses on intimate, domestic scenes—ranging from late-night study sessions to quiet moments in the park—to reflect themes of community and family security. The execution relies on warm, natural light and a clean visual aesthetic to ground the narrative in authenticity. By documenting these daily life transitions, the project provides a look at the impact of Zakat through an observational lens.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Context
Brand Film / Corporate Video
Associated creatives
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