Drowning In Noise is a collaborative campaign video produced for Prada and National Geographic, addressing the critical subject of underwater noise pollution and ocean conservation. The film features Benedict Cumberbatch in a stark coastal setting, utilizing a desaturated palette to highlight the environmental focus.
Directed by Anima Films UK, the production employs cinematic, live-action techniques to emphasize the contrast between the subject and the natural landscape. The project maintains a precise tone through the use of natural light and ambient sound design provided by 19 Sound.