National Geographic, Prada: On Artic Tides.
Brands
Date
Jan 2025
Description
National Geographic and Prada present 'On Arctic Tides,' a branded campaign film focusing on ocean conservation. Featuring Benedict Cumberbatch, the narrative unfolds across a rugged coastal landscape, utilising a documentary-style approach to capture the atmospheric environment. Produced by Anima Films UK, the production leans into a cinematic visual language. The work is defined by natural light and a cool colour palette, employing analogue film aesthetics to maintain an immersive, observational tone. Sound design for the project was provided by 19 Sound.
Style
Documentary, Horizontal, Cinematic, Cool
Techniques
Analogue / film, Natural light
Color
Navy
Charcoal
Background
Sandy Beach
Context
Advertising Campaign, Brand Film / Corporate Video
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