National Geographic and Prada present 'On Arctic Tides,' a branded campaign film focusing on ocean conservation. Featuring Benedict Cumberbatch, the narrative unfolds across a rugged coastal landscape, utilising a documentary-style approach to capture the atmospheric environment.
Produced by Anima Films UK, the production leans into a cinematic visual language. The work is defined by natural light and a cool colour palette, employing analogue film aesthetics to maintain an immersive, observational tone. Sound design for the project was provided by 19 Sound.
