Lowe’s: Lowe's Anthem

Mar 2026

Lowe’s Anthem captures the daily operations and customer-facing interactions within the big box retail environment. The project highlights the expansive scale of the store through scenes set across appliance showrooms and service desks, focusing on the cadence of the retail experience. Developed by Dentsu Creative US, the production relies on a clean, live-action technique to document the atmosphere. With additional production support from Park Pictures US and post-production and VFX provided by Artjail US and PS260, the project utilizes natural lighting to maintain an accessible, utilitarian aesthetic. Sound and music supervision were handled by Sonic Union.

Horizontal, Commercial, Clean

Retail Store

TVC / TV Commercial