Myers & Briggs Foundation Brand Identity 2023

Description

A dark blue fabric tote bag rests centrally atop a dense, natural bed of vibrant yellow wildflowers and green foliage. The bag features pale pink typography printed near the bottom corner, displaying the organization name along with a geometric floral emblem. Natural overhead lighting casts soft shadows across the fabric surface and surrounding meadow. The vertical composition captures an outdoor promotional setting created for the Myers and Briggs Foundation brand identity project, photographed by Ben Lindbloom with graphic design by Parker.

Style

Artistic, Vertical, Earthy

Techniques

Natural light

Color

Background

Wildflower Field

Context

Advertising Campaign