Ford: Mustang Mach-E ROAM x Ohana - Roam Film 2
Brand
Date
Sep 2026
Description
Ford presents this cinematic film for the Mustang Mach-E, capturing the electric SUV on a journey along rugged coastal roads. The project leans into a travel-inspired narrative, blending automotive precision with sweeping landscape vistas and intimate moments of driving. Captured during golden hour, the film utilizes analogue-inspired techniques to highlight the vehicle's contours against ocean views and cliffside terrain. The production reflects an exploration-focused aesthetic, emphasising light and atmosphere throughout the drive.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film
Industries
Electric / EV
Color
Cobalt
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
Mark DipkoGeneral Manager
Travis Bouchard
Sherpa Jacket ClubAdvertising Agency
Isaac UgayGeneral Manager
Michael LangfordStrategy Director
Niccole UgayArt Director
Ashley OttePartner
Sounds FunAdvertising Agency
Martin MagnerChief Creative Officer
Iain ThomasInnovation
Max MitraniCopywriter
Anthony BaxterArt Director
Isabel MuñozHead of Accounts
Alex GangiHead of Production
Pranav ShahProducer
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