Mulberry Mulberry Charms 2024

Description

This commercial product image for the Mulberry Charms project features a dark blue leather tote bag as the central hero object. The bag is heavily accessorized with dangling silver chains, a large ring of keys, small charms, and colorful fabric ribbons tied to its handles. Additional items like textiles and earphones peek out from inside and rest beside the base of the bag. The composition is set against a minimal, neutral studio background with soft, even lighting that highlights the textured leather grain and metallic hardware. Creative direction and styling for this campaign were led by Henrietta Gallina, Maria Clara Tripier, Jeanie Annan-Lewin, Ellen Egan, and Haleimah Darwish.

Style

Horizontal, Commercial, Clean

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign