Mugler

May 2026

Mugler leans into a dreamlike, ethereal aesthetic for its latest fragrance campaign, Starlicious, les Eaux Gourmands, creating a visual narrative that feels both expansive and intimately refined. Through the lens of photographer Arnaud Pyvka, the fragrance and beauty project captures a sense of cool, serene luxury that aligns perfectly with the brand's sophisticated identity. The imagery features model Ine Michelmann, whose platinum blonde hair and pale features provide a striking focal point against the soft, monochromatic light blue backdrops. By utilizing bright, even natural light, the campaign emphasizes the glossy, reflective surfaces of both the glass perfume vessels and the shallow water, creating a clean composition that feels inherently cinematic. The styling, curated by Eva Silatsa, pairs minimalist garment silhouettes with dramatic gold accessories, such as a standout multi-strand ear cuff, to ground the editorial flair in a modern, wearable context. Detailed hair styling by Mélissa Rouillé and precise, luminous makeup by Lauren Aiello ensure the portraiture retains a sharp intensity, balancing the dreamlike atmosphere with high-end commercial polish. The result is a cohesive visual language that elevates the fragrance collection, inviting the viewer into a space where classic portraiture meets contemporary high-fashion sensibility, ultimately defining the Starlicious line through a lens of quiet, shimmering confidence and meticulous creative direction.

Commercial

Natural light

Fragrance, Beauty