Mugler: Mugler Alien Extraintense 2025 Fragrance Campaign
Brand
Date
Feb 2025
Description
Mugler presents the Alien Extraintense 2025 fragrance campaign, a focused study in color and form. Featuring model Anok Yai, the portraiture leans into a vivid violet palette to frame the latest addition to the brand's signature fragrance line. Creative direction by Casey Cadwallader and photography by Craig McDean utilize a high-contrast, chiaroscuro lighting approach to emphasize the bottle's design. This commercial series incorporates styling by Dara, hair by Benjamin Muller, makeup by Lucy Bridge, and manicures by Lora de Sousa to maintain a polished, high-gloss finish throughout the visual assets.
Style
Vertical, Commercial, Glossy, Polished
Techniques
Low-key / chiaroscuro
Industries
Color
Violet
Jet Black
Background
Solid Colour
Context
Advertising Campaign
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