Mugler
Mugler Alien Extraintense 2025 Fragrance Campaign
Brand
Date
Feb 2025
Description
Mugler presents the Alien Extraintense 2025 fragrance campaign, featuring model Anok Yai. Creative director Casey Cadwallader and photographer Craig McDean developed a visual narrative centered on deep, saturated tones. The series leans into a polished, glossy aesthetic, utilizing chiaroscuro lighting to isolate the subject against vibrant purple backdrops. Supporting the production are hair stylist Benjamin Muller and makeup artist Lucy Bridge, who maintain a sharp, deliberate look that carries through to the accompanying product imagery of the refillable eau de parfum intense bottle.
Style
Vertical, Commercial, Glossy, Polished
Techniques
Low-key / chiaroscuro
Industries
Fragrance
Color
Violet
Jet Black
Background
Solid Colour
Context
Advertising Campaign
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