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Anok Yai in Mugler Alien Extraintense fragrance campaign featuring vibrant purple background and dark bottle

Mugler Mugler Alien Extraintense 2025 Fragrance Campaign 2025

Associated creatives

Tags

Description

This portrait for the Mugler Alien Extraintense 2025 fragrance campaign features model Anok Yai against a vibrant purple backdrop. Photographed by Craig McDean with creative direction by Casey Cadwallader, the image highlights dramatic lighting and striking contrast. The accompanying product shot displays the refillable eau de parfum intense bottle surrounded by purple floral elements and typography branding. Hair styling by Benjamin Muller and makeup by Lucy Bridge complete the polished commercial look.

Style

Vertical, Commercial, Glossy, Polished

Techniques

Low-key / chiaroscuro

Industries

Fragrance

Color

Violet (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign