Mr.Pibb
Second Best
Brand
ProjectSecond Best
Date
Mar 2026
Description
Mr. Pibb engages Scottie Pippen for the 'Second Best' campaign, a live-action commercial spot for the beverage brand. The production leans into a clean, polished aesthetic, utilizing natural light to capture an inviting, plant-filled interior setting where Pippen addresses the camera directly. Developed in collaboration with agencies Majority and WPP OpenX, the project focuses on product placement with integrated close-ups of the cola served over ice. The spot maintains a professional commercial look throughout its sequence.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Beverages
Color
Camel
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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