Mr.Pibb: Second Best
Brand
Date
Mar 2026
Description
Mr. Pibb presents 'Second Best,' a beverage campaign featuring former professional basketball player Scottie Pippen. The project leans into a polished, live-action aesthetic, utilizing natural light to highlight the product within a bright, plant-filled interior setting. Developed by agencies Majority and WPP OpenX, the commercial focuses on clean, high-contrast imagery to anchor the campaign. The production maintains a straightforward, direct-to-camera approach throughout.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Color
Camel
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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