Moynat

Jul 2025

Moynat debuts its Summer 2025 Pet Collection through a series of studio-based campaign images that highlight the craftsmanship of the brand's luxury leather accessories. Photographed by Lukas Wassmann, the project captures various breeds interacting with structured totes, carriers, and collars, set against a consistent, minimal white background. The imagery channels a commercial aesthetic, using soft, even lighting to emphasize the interplay between the dogs' textures and the collection’s vibrant patterned monogram canvas and leather detailing. The series balances editorial portraiture with product-focused shots, maintaining a clean and cohesive visual narrative across the collection.

Vertical, Commercial, Clean

Bags & Accessories

White Seamless

Advertising Campaign