Moynat: Moynat Pet Collection Summer 2025

Jul 2025

Moynat presents its Summer 2025 Pet Collection through a series of polished, minimalist studio portraits. The campaign highlights the brand's heritage in luxury leather goods, adapting its signature monogrammed totes, carriers, and patterned collars for a canine audience. Captured by photographer Lukas Wassmann, the imagery leans into a clean, commercial aesthetic that emphasizes the interplay between the dogs and the structural craftsmanship of the accessories. Each frame utilizes soft, even studio lighting against a seamless neutral backdrop to bring out the varied textures of both leather trim and animal fur. From dynamic action shots of dogs mid-leap to composed portraits, the project maintains a playful yet refined tone, focusing on hardware details and material quality. The series underscores the collection’s versatility, featuring a range of geometric patterns and vibrant colorways in the brand's premium coated-canvas and leather materials.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign