Moynat

Mar 2026

The Moynat Kasing Lung 2026 campaign is a masterclass in high-contrast fashion storytelling, successfully bridging the gap between heritage luxury and contemporary pop-art whimsy. Featuring the iconic Lara Stone, the imagery creates a deliberate tension by placing vibrant, character-driven handbags against a stark, minimalist white studio backdrop. Photographer Oliver Hadlee Pearch utilizes precise studio strobe lighting to emphasize the glossy textures of the quilted leather and the intricate graphic details of the collection, allowing the saturated greens, blues, and oranges of the bags to pop against the model’s monochromatic, all-black leather ensemble. With expert fashion styling from Robbie Spencer, the look is anchored by a sharp, editorial minimalism that elevates the playful cartoon motifs found on the bags into a sophisticated accessory narrative. The aesthetic is further defined by the beauty work of makeup artist Karin Westerlund, whose signature dark, smoky eye look provides a grounded, moody counterpoint to the whimsical illustrations. Hair stylist Louis Ghewy complements this vision with voluminous, textured styling that rounds out the editorial polish. By balancing serious, direct gaze portraiture with these lively, whimsical graphic elements, the campaign effectively reinvents the classic handbag silhouette for a modern audience, proving that high-end fashion can lean into the playful without sacrificing its inherent, refined brand heritage.

Editorial, Commercial

Studio strobe

Bags & Accessories, Fashion