Moynat

May 2026

The Moynat Kasing Lung 2026 collaboration marks a spirited departure for the storied luxury house, blending heritage craftsmanship with the whimsical, subcultural energy of artist Kasing Lung. This fashion campaign leans into a high-contrast editorial aesthetic, utilizing crisp studio strobe lighting to elevate the intricate interplay between structured leather silhouettes and playful character motifs. By juxtaposing sleek, monochromatic apparel—think sharp black motorcycle jackets and trench coats—against the vibrant, maximalist graphic prints of the bags, the collection achieves a balanced tension between timeless sophistication and contemporary pop-culture irreverence. Photographer Theo Liu expertly captures this duality, orchestrating a series of portraits that feel both cinematic and intimate. With model Soo Joo Park and a dynamic ensemble cast at the center, the imagery utilizes a clean, stark white backdrop to ensure the whimsical charms and hand-drawn flourishes remain the primary focus. The campaign effectively positions the accessories as expressive, must-have statements rather than mere utility pieces. Through a mix of commercial live-action technique and editorial portraiture, the project celebrates a tactile exploration of texture, from glossy leather finishes to the layered details of the signature M-logo patterns. This collaboration successfully reinterprets luxury through a lens of joy, proving that the house is as much about playful storytelling as it is about refined fashion tradition.

Editorial, Lifestyle

Studio strobe

Bags & Accessories, Fashion