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A spotted Chinese Crested dog leaping out of a red patterned tote bag against a neutral grey studio background.

Moynat Moynat Pet Collection Summer 2025 2025

About

This commercial campaign image for the Moynat Pet Collection Summer 2025 features a spotted Chinese Crested dog captured mid-leap as it jumps out of a vibrant red patterned tote bag. The scene is shot against a clean, neutral studio background with soft lighting that accentuates the textures of the dog's hair and the structured leather of the bag. The composition places the red tote bag and leaping dog as the central focus, framed with balanced negative space. Lukas Wassmann photographed the project, highlighting clean commercial aesthetics and product details.

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Background

Grey Seamless

Context

Advertising Campaign