Moynat

Mar 2026

The Moynat Kasing Lung Collection 2026 campaign represents a playful intersection of heritage luxury and contemporary pop culture. By marrying the storied elegance of Moynat’s structured leather goods with the whimsical, illustrative world of artist Kasing Lung, this fashion project creates a visual dialogue between tradition and modern exuberance. The imagery, captured with precise studio strobe lighting and a crisp high-key aesthetic, emphasizes the intricate details of the monogrammed canvases, now reimagined with vibrant cartoon-style animal characters and graphic motifs. Creative direction by Sarah Andelman infuses the collection with a sense of curated joy, while photography by Theo Liu maintains an editorial minimalism that allows the products to take center stage against stark, clean backdrops. The campaign features notable talent including Audrey Tautou, Farida Khelfa, and Noemie Lenoir, whose expressive and dynamic posing brings an approachable, lifestyle-forward energy to the bags and accessories. Styled by Sid Yahao Sun, the production leans into a sophisticated yet lighthearted sartorial narrative, highlighted by bold red accents and layered handwritten graphic overlays. Through a blend of commercial precision and artistic flair, the project establishes a unique identity for the collection, ensuring that every bag, charm, and tote serves as a statement piece that bridges the gap between high-fashion editorial polish and accessible, everyday luxury for the modern consumer.

Lifestyle, Commercial, Editorial, Editorial, Editorial, Editorial

Studio strobe

Bags & Accessories, Fashion