Moynat

Jun 2025

Moynat's M Collection campaign highlights the intersection of heritage luggage and modern accessory design. Captured by photographer Francois Halard, the visuals place the brand's geometric monogram tote bags alongside archival travel trunks to emphasise a lineage of luxury craftsmanship. The series features set design by Mathilde Vallantin Dulac, who utilises neoclassical and brutalist architectural settings to frame the collection. Through a mix of soft, diffused light and natural daylight, the imagery maintains a clean, symmetrical aesthetic that draws focus to the tactile details of patinated leather, brass hardware, and the brand's signature monogram canvas.

Vertical

Natural light

Bags & Accessories

Advertising Campaign