Moynat: M Collection

Jun 2025

Moynat showcases its M Collection through a series of editorial and commercial still-life compositions that bridge heritage craftsmanship with architectural scale. Photographer Francois Halard captures the brand's monogram tote bags and vintage trunk archive against a backdrop of neoclassical stone corridors and brutalist concrete interiors. The imagery leans into a symmetrical aesthetic, utilizing soft, natural light to highlight the tactile textures of patinated brass, leather, and canvas. Set design by Mathilde Vallantin Dulac emphasizes the structural relationship between luxury travel accessories and their physical environment. The campaign positions the collection within classical settings, documenting the interplay between modern geometric patterns and archival luggage silhouettes.

Vertical

Natural light

Advertising Campaign