Moxie Coffee Company: Brand Identity
Brand
Date
Dec 2022
Description
Moxie Coffee Company showcases a refreshed brand identity developed by The Made Shop. The project centers on a minimal, high-contrast visual language that leans into bold color blocking, utilizing a palette of deep cobalt blue, peach, and crisp white across a variety of touchpoints. Spanning product packaging, storefront signage, and custom merchandise, the identity employs clean typography and a versatile set of logo variations. The execution uses hard light and precise graphic layout techniques to emphasize the brand's tactile paper textures and minimalist aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Color
Pure White
Royal Blue
Context
Advertising Campaign
Associated creatives
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