Moxie Coffee Company

Dec 2022

Moxie Coffee Company worked with The Made Shop to develop a comprehensive brand identity that bridges physical packaging and environmental signage. The project leans into a bold, minimal aesthetic, utilizing a punchy color palette of deep blue and peach to create a cohesive visual system across stationery, custom coffee thermoses, and retail storefronts. The execution relies on precise graphic design and deliberate compositional techniques. From the clean, grid-based packaging layouts to the hard-light studio photography, the identity emphasizes architectural clarity. The use of vector graphics and tactile paper textures, such as embossed branding, provides a polished finish to the collateral. Environmental applications, including exterior wall-mounted signage and uniform details, extend this graphic language into a modern urban context. The project reflects a systematic approach to retail design, prioritizing sharp typography and geometric arrangement to maintain a consistent brand presence.

Horizontal, Commercial, Clean, Minimalist

Beverages

Advertising Campaign